TikTok is the world’s fastest-growing social media platform with around 800 million active users monthly, surpassing Instagram. It’s the only platform where new users can go viral overnight, making it a prime marketing opportunity.
In this course, you’ll go from a newbie to a TikTok pro. Learn to create engaging personal or business accounts, craft entertaining posts, and grow your account to 10,000 followers in less than a month without bots or buying followers. Understand TikTok’s algorithm to reach your target audience and explore ways to monetise your account.
Course Details:
Starts: 21st August 2024
Venue: Virtual – Zoom
When: Every Wednesday evening for 3 weeks
Duration: 1.30 HRS (6.30PM – 8PM)
Course Fee: £29.99
Level: Beginner
Course Overview
Course Overview
The TikTok Social Media Marketing for Small Businesses course is designed for complete beginners, and equips participants with the essential knowledge and skills to promote their small businesses on TikTok. The program covers content creation, brand building, advertising campaigns, influencer collaborations, paid adverts analytics, and the latest trends.
Participants will learn the basics of TikTok, including its demographics and user behavior, to develop effective marketing strategies. The course guides them in setting goals, identifying target audiences, and creating compelling brand stories.
By mastering video editing, storytelling, and trend incorporation, participants will create engaging content and build a strong brand presence. The course also emphasises profile optimisation, brand identity, and community management to boost followers and engagement. By the end, participants will be equipped to leverage TikTok as a powerful marketing tool for their small businesses.
What You Will Learn
- Grow Your TikTok Account Organically: Learn strategies to build your following from scratch and get your content discovered, even if you’re new to the platform.
- Create Engaging Content: Master the art of designing content that TikTok’s algorithm loves, ensuring your posts reach and engage a wide audience.
- Optimise Your Profile: Design personal, business, and aggregator profiles that attract and engage viewers, including choosing the best username, bio, and profile photo.
- Run Successful Ad Campaigns: Learn to set up, design, and scale effective TikTok ad campaigns, and understand when your ads need tweaking for better performance.
- Monetise Your Account: Discover three ways to monetize your TikTok presence, turning your creativity into revenue.
Who is this course for?
This course is ideal for individuals interested in using TikTok as a marketing tool and enhancing their social media marketing skills. Suitable for:
- Entrepreneurs and Small Business Owners: Promote products or services on TikTok.
- Marketing Professionals: Expand expertise in social media marketing, specifically on TikTok.
- Social Media Managers: Develop effective TikTok marketing strategies for clients or organizations.
- Digital Marketers: Explore and harness TikTok’s marketing potential.
- Content Creators and Influencers: Optimize TikTok presence for brand collaborations and monetization.
- Marketing Students or Graduates: Gain practical insights into TikTok marketing and enhance job prospects.
- Anyone Interested: Stay updated on the latest TikTok marketing trends and strategies.
This course offers a comprehensive foundation and advanced insights for both beginners and those with some social media marketing experience.
Course Requirements
To enrol and continue with this TikTok Social Media Marketing course, the following requirements are recommended:
- Basic understanding of social media platforms
- Access to a TikTok account
- Reliable Internet connection
- Device compatibility
- Basic computer skills
Boost Your Business with TikTok Skills!
